FIVE BELOW
Wild&Co is a modern dog wellness brand created for pets who deserve care that feels clean, gentle, and elevated. With products ranging from hydrating shampoos and anti-itch formulas to refreshing pet colognes, Wild&Co focuses on everyday grooming essentials that support comfort, freshness, and healthy-looking coats.
The brand blends playful pet care with a refined visual identity, making wellness feel approachable without losing its premium feel. Each product is designed to turn routine grooming into a simple, feel-good ritual for both dogs and their owners.
SERVICE
Packaging & Production
CLIENT
Five Below
YEAR
2026
CREATIVE DIRECTION
I lead the visual direction of packaging concepts by translating brand strategy, market trends, and consumer insights into clear creative systems. From moodboards and color stories to packaging language and product graphics, I develop concepts that feel intentional, elevated, and commercially relevant.
DESIGN PROCESS
My process begins with research, competitive analysis, sketching, and concept exploration before moving into digital design, mockups, material direction, and production-ready artwork. I focus on balancing creativity with function, ensuring each design is visually strong, manufacturable, and aligned with retail expectations.
CONSUMER & TRENDS
I design with the customer, category, and retail environment in mind. Through trend research, shelf awareness, and competitive positioning, I create packaging that feels current, desirable, and emotionally connected while supporting the product’s commercial goals
CONCEPT TO RETAIL
I help bring ideas from early concept through final shelf presence, developing packaging systems, product graphics, presentations, and retail-ready assets. My goal is to create designs that not only look strong in development, but also stand out in-store and deliver a cohesive brand experience.