FIVEBELOW
MOCHI is a playful skincare and self-care brand designed for Five Below, created to feel fresh, approachable, and fun for a younger beauty audience. With soft pastel colors, rounded packaging, and a lighthearted visual system, the brand brings an elevated beauty experience to an affordable price point. The collection includes everyday skincare essentials like cleansers, creams, masks, lip care, and blotting papers, making self-care feel simple, cute, and accessible.
SERVICE
Concept & Production
CLIENT
FiveBelow
YEAR
2025
CREATIVE DIRECTION
I led the full creative direction from initial concept to final retail presentation. This included developing the product vision, visual language, color palette, packaging direction, and overall brand experience to ensure the line felt cohesive, marketable, and shelf-ready.
CONCEPT DEVLOPMENT
I developed the full product concept from the ground up, translating trend research, consumer insights, and category opportunities into a clear creative system. Each product was designed to feel current, playful, and commercially relevant while still supporting a strong brand identity.
RENDERING & VISUALIZATION
I created realistic product renders and presentation visuals to bring the line to life before production. These visuals helped communicate packaging structure, material finishes, color direction, and how the full collection would live together as a retail-ready assortment.
PRODUCTION & RETAIL
I carried the concept into production by preparing packaging artwork, refining product graphics, and supporting the transition from design approval to final shelf presence. My focus was to create a line that not only looked strong in concept, but translated successfully into a polished retail product.
