BU$Y LIFE
Cookies is a California cannabis and lifestyle brand known for blending premium cannabis culture with bold streetwear energy. The brand has built a strong identity through recognizable color, collectible packaging, strain storytelling, and a retail experience that feels more cultural than traditional. Cookies stands out by making each product feel like part of a larger lifestyle system, where flavor, genetics, design, and brand attitude all work together to create something memorable.
SERVICE
Render & Retail
CLIENT
Bu$y Life
YEAR
2023
BORN N' RAISED
Born and raised on the east side of Chicago, Stanley Ross built his mindset around ambition, discipline, and the desire to create more for himself. Raised in a strong two-parent household, he learned early the value of focus, resilience, and staying committed no matter what challenges stood in front of him.
DRIVE
Driven by the belief that success comes from constant movement and purpose, Stanley embraced the idea of staying BU$Y, dedicating his time to growth, creativity, and reaching his goals. In Spring 2015, that mindset became more than a way of life. It became a brand.
BU$YLIFE Clothing was born as a reflection of hustle, perseverance, and the pursuit of something greater.
MY ROLE
As an apparel designer, my role focused on helping bring the BU$YLIFE vision from early concept to retail-ready execution. I worked across the full creative process, developing ideas that translated the brand’s message of ambition, hustle, and perseverance into wearable design.
CONCEPT & PRODUCTION
From concept development and graphic direction to apparel layouts, color selection, typography, and production-ready artwork, I helped create pieces that felt aligned with the brand’s identity and connected to its audience. Each design was built with both storytelling and wearability in mind, making sure the final product felt intentional, marketable, and ready for the consumer.
