FIVE BELOW
SUGARGIRL is a playful sunscreen and beauty line created for Five Below, designed to make sun care feel fun, affordable, and easy to use every day. The collection includes face and body sunscreens, cooling after-sun lotion, illuminating drops, setting spray, lip gloss, and glow-focused essentials that blend skincare with beauty. My goal was to create a bright, youthful system that feels shelf-ready, trend-driven, and approachable while still giving the line a polished, elevated retail presence.
SERVICE
Branding & Packaging
CLIENT
FiveBelow
YEAR
2025
CREATIVE DIRECTION
I led the full creative direction from initial concept to final retail presentation. This included developing the product vision, visual language, color palette, packaging direction, and overall brand experience to ensure the line felt cohesive, marketable, and shelf-ready.
CONCEPT DEVLOPMENT
I developed the full product concept from the ground up, translating trend research, consumer insights, and category opportunities into a clear creative system. Each product was designed to feel current, playful, and commercially relevant while still supporting a strong brand identity.
RENDERING & VISUALIZATION
I created realistic product renders and presentation visuals to bring the line to life before production. These visuals helped communicate packaging structure, material finishes, color direction, and how the full collection would live together as a retail-ready assortment.
PRODUCTION & RETAIL
I carried the concept into production by preparing packaging artwork, refining product graphics, and supporting the transition from design approval to final shelf presence. My focus was to create a line that not only looked strong in concept, but translated successfully into a polished retail product.
