HOMEGOODS
HomeGoods creates a unique retail experience by offering customers an ever-changing selection of home products that balance style, quality, and value. As a designer, my role was to support that experience by developing concepts and visual solutions that felt current, accessible, and retail-ready. From early creative direction to final product execution, I helped bring ideas to life in a way that connected with the HomeGoods shopper and elevated the brand’s presence in-store.
SERVICE
Packaging & Production
CLIENT
YEAR
HomeGoods
2020-2023
CREATIVE DIRECTION
I lead the visual direction of product concepts by translating brand goals, market trends, and consumer needs into clear creative systems. From moodboards and color stories to packaging language and product identity, I build concepts that feel intentional, elevated, and commercially relevant.
DESIGN PROCESS
My process begins with research, sketching, and concept exploration, then moves into digital design, product mockups, material direction, and production-ready artwork. I focus on balancing creativity with function, ensuring each design feels innovative while remaining realistic for manufacturing and retail.
CONSUMER & TRENDS
I design with the customer in mind, using trend research, competitive analysis, and retail awareness to create products that feel current and desirable. Every design decision is guided by how the product will connect visually, emotionally, and commercially with its audience.
CONCEPT TO RETAIL
I help bring ideas from early concept to final shelf presence, developing packaging, product graphics, presentations, and retail-ready assets. My goal is to create designs that not only look strong in development, but also stand out in-store and deliver a clear brand experience.
